About Me

I help people and businesses by teaching them about human behavior. I help them to predict events and to make lasting changes in their life and work. I specialize in health and medicine. I also love playing music and Muay Thai boxing.



Research & Projects

I'm the Founder/Director of the UC Institute for Prediction Technology and the Center for Digital Behavior at UCLA. Our researchers study cutting-edge and best practices for changing and predicting behavior, with particular expertise in health and medicine.


Blog & Videos

The blog includes my thoughts on relevant topics in areas of behavioral psychology, technology, and medicine, as well as some of my instructional videos on decision-making and behavior change. If you want to see my interviews with experts in behavior to apply their insights into your life and work, see